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Marketing Strategy
Performance Marketing Isn't Just About ROAS–It's About Perspective
Discover why the best performance marketers focus on CAC, CLV, incrementality and sustainable growth
Aida O. Roth
Apr 152 min read
Why Your Google Ads CTR is Dropping (And How to Fix It)
Struggling with low CTR on your Google Ads? Discover the real reasons behind the drop–and learn how to optimise your campaigns for better performance.
Aida O. Roth
Apr 142 min read
First-Party Data Is the Future of Marketing in a Cookieless World
Learn how to collect and leverage first-party data to stay compliant and boost marketing ROI.
Aida O. Roth
Apr 102 min read
Storytelling Sells Without Selling: The Power of Emotional Advertising
Can you create an impactful ad without using a traditional sales tactic? Absolutely. One of the most iconic examples of this is Dove's...
Aida O. Roth
Apr 82 min read
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Do You Google a Brand Before Buying? Why SEO, SEM and Online Presence Matter More Than Ever
Why SEO, SEM and Online Presence Matter More Than Ever
Aida O. Roth
Apr 52 min read
Branding vs. Performance Marketing: Why You Need Both
In the fast-paced world of digital marketing, there's an ongoing debate: Branding or Performance Marketing? Many businesses focus heavily on
Aida O. Roth
Mar 312 min read
Attention Span Marketing: How Advertisers can Capture an Audience with a 3-Second Attention Span
Human attention spans are shrinking—now less than 3 seconds! Discover why this is happening and what can advertisers do.
Aida O. Roth
Mar 282 min read
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