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From Metrics to Meaning: Why Performance Marketing Needs Data & Emotion
Track key performance marketing metrics like ROAS, POAS, and CLV—and discover how emotional storytelling, like Dove’s Real Beauty campaign,

Aida O. Roth
Apr 92 min read


Storytelling Sells Without Selling: The Power of Emotional Advertising
Can you create an impactful ad without using a traditional sales tactic? Absolutely. One of the most iconic examples of this is Dove's...

Aida O. Roth
Apr 82 min read
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